The Happy Patient logo embodies a positive and inclusive state of mind, moving away from classic pharmaceutical codes to adopt a festive, warm and colorful identity.
The project celebrates initiatives that put the patient at the center of attention, valuing the diversity of profiles and stories. Happy Patient is a competition where creativity and empathy meet, with the aim of highlighting associations, companies and start-ups committed to the well-being of patients.
I had the opportunity to collaborate on this project within Havas Life, alongside Pierre Jeannelle (Creative Director), Auxane Seguin (Print Art Director) and Clara Ferault (Design-Writing), bringing my vision as Digital Art Director.