K-AFE is a premium coffee shop that wanted a modern, elegant visual identity, reflecting both the tradition of coffee and a contemporary, minimalist touch. I designed a clean “K” logo, inspired by the marks left by coffee when it's spilled, bringing an organic and authentic dimension to the brand image. To reinforce this universe, I chose a round, impactful typography, evoking both the sweetness of coffee and the energy it provides.

Completely autonomous on this project, I ensured that each graphic element aligned with the premium positioning desired by the client.