Poporico is a young French brand of organic and original snacks, specializing in popcorn with surprising flavors. Founded by two passionate entrepreneurs, the brand wanted a strong and bold visual identity, like its innovative recipes. We carried out a complete overhaul of Poporico's graphic universe, working on the logo, website, packaging and communication.

The objective was to create a colorful, dynamic and impactful aesthetic, reflecting the originality of the products while asserting a modern and differentiating positioning.

This project was carried out as part of our training at ECV Digital, in collaboration with Camille Liagre and Lucien Noir.