As part of Havas Life's overhaul of the SiO2 Material Science group's graphic identity, I was in charge of all digital art direction.

The objective was to restructure the visual universe towards a clearer, more orderly identity, in line with SiO2's core values: safety, transparency and sustainability. The agency thus developed an art direction combining modernity and elegance, which I translated across all digital media.

My work focused on designing a fluid, structured interface, guaranteeing an intuitive user experience, while respecting the technicality and high-end positioning of this company specializing in primary pharmaceutical packaging.

I had the pleasure of working with Pierre Jeannelle (Creative Director) and Capucine Touron (Art Director), at Havas Life.