Welcome to the vibrant world of Smiling Street, a fictional project I've imagined to highlight the aesthetic richness of everyday streets.

Conceived as a concept store dedicated to emerging artists in street photography and accompanied by a magazine, this project captures the magic of often overlooked details. I built an energetic graphic identity around a bright red, a color sometimes found in the urban landscape but rarely in nature, thus reinforcing its link with the city. The typography, both strict and elegantly curved, is inspired by urban architecture, evoking movements such as Brutalism and Constructivism.

Creating this project alone, I wanted to make it a visual celebration of spontaneous street art.